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Following on from the highly successful part 1 where Austen discussed taking a back to basics approach to exhibiting.
Who should attend: Companies that exhibit.
Date: Wednesday 10th March 3pm GMT
Speaker: Austen Hawkins, F2F Events
Austen Hawkins is CEO of the Association of Exhibition Organisers (AE0). Since joining, over a six year period Austen was part of the team that saw revenues increase from £100,000 to over £1 million; the launch of major industry events including the AEO awards, AEO conference, AEO forums; the launch of the exhibition industry generic promotion campaign; the establishment of AEO as the significant event industry association.
Austen was then instrumental in the launch Exhibition Industry Association (EIA) a body that provided secretariat services to the Organiser, Contractor and Venue communities.
Austen left EIA in October 2004 to form his own company, F2F Events. In the four years since it’s launch F2F Events has increased in revenues from £0 to £¾ million; runs 4 national exhibitions; run 25 conferences/seminars; delivered over 100 exhibitor training forums and provided management consultancy service to the AEO.
Sponsored by: TBC
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What you will learn:
Gain a better understanding of the communication revolution and why social media is an important business and marketing tool for event planners. Learn:
Who should attend: This webinar is geared toward event organizing companies, event planners and event management or production agencies, it will also be of interest to destination management professionals, venue owners, and corporations who exhibit at events and want to better understand how to leverage their participation to maximum effect. This session will be relevant and useful for MDs, Event Directors, Marketing Directors, Marketing Managers, Account Managers, PR managers/consultants and anyone involved in the promotion and marketing of events or their participation in events.
Date: Tuesday March 30th 2010, 3pm GMT
Speakers: Simon Burton & Mike Fletcher
Simon Burton
Simon specialises in bringing diverse media together. In particular, showing both media owners and brands how effectively combining live marketing with other channels can add to the value of both. He is the creator of events industry social networking website Event Crowd.com, which has close to 2,000 online members in 26 different countries. He also owns Exposure Communications - part PR company, part consultancy, part network, part ideas factory. He can be found on Twitter via @simonburton
Mike Fletcher
Mike is an established business & lifestyle journalist and social media consultant to the UK events industry. He is Contributing Editor for Visit London, Vice-President Communications for the UK Chapter of the International Special Events Society (ISES) and owns a part-share in digital networking company Net.works. He's launched three magazines on behalf of Haymarket Media Group & specialises in digital, marketing, media & live events. He blogs at www.Journalistfiles.blogspot.com and can be found on Twitter via @Mikeyfletch
Sponsored by: TBC
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Andrew will share his strategies for effective and sustainable growth management, focusing on some of the opportunities for event organisers during a recession. Andrew’s book focuses on the need to do the “day job” alongside developing growth opportunities, and Andrew will share his tips and tactics and offer some practical guidance on how to achieve this.
Who should attend: This session is aimed at directors, business owners and senior decision makers within the event industry. However, Andrew’s growth management principles are relevant and applicable to any business, so any-one who is involved in the management, strategy and growth of their business will find this session incredibly useful.
Date: Tuesday April 27th 2010, 3pm GMT
Speaker: Andrew Lester, author of Growth Management: Two hats are better than one
Andrew Lester has worked in a variety of sectors, and was head of Jaguar Cars Ltd UK from 1996 to 2001, successfully leading the transition of the company. He has worked extensively in the UK, USA and Europe. He runs his own business consultancy (Carr-Michael Consulting Ltd) specializing in delivering sustainable growth. He has a degree in marketing and business strategy.
Sponsored by: TBC
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In the current climate, it’s more important than ever to get good value for money. Your budgets are feeling the strain, you’re being asked to deliver more for less, you’re beginning to feel frustrated that you can’t do everything you want to be able to do with the funds available. You need to ensure you are equipped with the skills to get the best out of your suppliers. Learn the fundamentals of negotiating, including how to overcome an impasse, how to use creative questioning to your advantage and how to push for that extra value without damaging your relationship with suppliers.
Who should attend: This webinar is aimed specifically at the events industry and will be invaluable to anyone involved in getting the most out of an event budget – whether from the perspective of the event organizer looking to maximise their operations budget, the event marketer looking to stretch their marketing budget or a marketing manager exhibiting at an event who wants to ensure they are getting the best deal from suppliers
Date: Tuesday May 25th, 3pm GMT
Speaker: To be confirmed
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This webinar will look at how an integrated marketing campaign can leverage your marketing spend. Full details will be available shortly.
Date: Tuesday June 22nd, 3pm GMT
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This webinar will look at how event organisers are successfully using webinars as a marketing tool to drive registration to their live events. Full details will be available shortly.
Date: Tuesday July 27th, 3pm GMT
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What we covered:
Understanding the unique benefits that exhibitions can deliver ensures that companies maximise the value of every exhibition they participate in.
The essential guide to planning your exhibition presence includes;
- Setting objectives
- Designing your stand to meet your objectives
- Do’s and don’ts of stand design
- Delivering the wow factor!
- Stand staff check list
Video from the MTO Summit, at Excite!, showcasing how social media techniques have been put into practice by other organizers.
Watch part one of the seminar below.
Whether you have sales, marketing, operations, health and safety, staffing your stand or general-skills based training needs, our preferred suppliers can help you.
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